In many ways it is fitting: Jared Allen is investing in Professional Bull Riding. The former Minnesota Vikings star, always a bit of a cowboy on and off the field, is trying to bring PBR into the mainstream.
“Breeding bucking bulls is an expensive and calculated business,” writes Alicia Jessop for SI’s The Cauldron. “Professionals devote their time researching how to perfectly cross traits, while investors line up with money to pay for the most heated, athletic and strong bulls.”
Allen owns Air Time, a bull that, like him, overcame odds to reach the professional ranks.
“Air Time’s birth may have been unexpected, but Allen finding the explosive bull was the recipe PBR needed to grow its sport’s popularity,” she writes. “Entering PBR as a team owner, Allen knew that he needed to assemble a talented roster of bulls and riders. He couldn’t merely put his name behind his team and gain respect in the sport. Rather, he needed to seriously invest in it.”
It’s an interesting story, especially for Vikings fans that enjoyed Allen’s time in Minnesota. For more visit SI.com/TheCauldron.[Sports Illustrated]